So what was the inspiration behind the project? "I enjoy drawing full figure portraits, I like that aesthetic," says Adam. "I guess style wise there is a nod to street style photoshoots. I’d done a couple of projects for Goodhood along those lines where I had drawn members of their staff and some leading figures in menswear design.

"I wanted to expand upon that and focus on and highlight people behind the scenes of creative ventures that I found interesting and present in a way that people would be encouraged to check out what they do. So alongside the drawing, I include a brief description, web links and ask participants to recommend and share some of their favourite pop culture inspirations: a song, a book, a designer, and a website. At the heart of the project for me is the sense of discovering new things and making new connections."

What details does Adam look out for? "The face and conveying a sense of likeness is obviously kind of key but I like to focus on textures and contrasts within the figure. Every mark becomes definitive, in the balance between the black and white and the overall success of the portrait."